Head of crm, loyalty and retail media

Job Description About Dunnes Stores Dunnes Stores is Ireland's leading grocery, home and fashion retailer, serving over 1.6 million loyal customers weekly.

Dunnes Stores has an 80 year heritage of offering quality and better value, in food, home, and fashion.

We are now seeking a new role for experienced senior leader to shape the future of customer engagement at Dunnes Stores, driving loyalty, CRM, and the fast-emerging retail media business.

Role Overview This is a new leadership role responsible for designing and executing a market-leading loyalty and customer relationship marketing (CRM) strategy, while also developing a professional scalable retail media business which we see as a high-value growth channel for Dunnes Stores and our FMCG supplier partners.

The successful candidate will own the full customer engagement life cycle, ensuring Dunnes Stores consistently recruits new customers to its loyalty membership programme, develops them into regular customers across all our channels and delivers better value, recognition, and personalised experiences to our customers to encourage them to willingly give us their lifetime customer loyalty.

Alongside building a best-in-class retail media proposition that reflects our leading brand position and targeting our customers appropriately.

The role is based full time in our Head Office in Dublin City Centre.

Key Responsibilities Loyalty & CRM Lead the strategy development, and optimisation of the Dunnes Stores loyalty membership program across Food, Home, Fashion, Hospitality and