Ecommerce Marketing Specialist – (Global & USA Focus)

Carrolls Irish Gifts was certified as a Great Place to Work in 2025 !

Role Overview :

The Ecommerce Marketing Specialist will drive Carrolls Irish Gifts' digital growth across Ireland, the USA, and new global markets. With responsibility for paid marketing, multichannel management, content localization, and AI-powered initiatives, this role ensures Carrolls' unique Irish heritage thrives online and adapts to new audiences.

Key Responsibilities :

• Develop, execute, and optimize paid marketing campaigns (Google Shopping, Meta Ads, affiliates, influencers) tailored for home and USA markets, focusing on ROI, cost-per-acquisition, and new customer acquisition.
• Identify opportunities for new market entry (with an initial emphasis on the USA); analyse local trends, consumer insights, and competitor activity to shape go-to-market strategy.
• Localize campaigns, product listings, and merchandising for international audiences : update tone, pricing, shipping, and messaging for the USA and other priority markets.
• Manage CarrollsIrishGifts.com, Amazon, Walmart, and other marketplaces, collaborating with external partners and internal teams for launches, promos, and omnichannel consistency.
• Leverage AI tools (including ChatGPT and advanced search) for content generation, customer support automation, competitor research, US-market FAQs, reporting, and productivity enhancement.
• Analyse conversion funnels with analytics and A / B testing, focusing on acquisition, retention, and customer lifetime value, especially in new or expansion territories.
• Automate and personalize marketing emails, ads, and recommendations using AI-powered tools; ensure compliance with GDPR and regional requirements.
• Monitor and report on digital KPIs : online sales, US growth, campaign ROI, market share, brand awareness, retention, and customer sentiment.
• Stay ahead of global and USA ecommerce trends; proactively suggest new tactics leveraging AI, social media, and cross-border innovations.

Required Skills and Experience :

Preferred Qualifications :

Key Performance Indicators :