Retention Marketing Executive

Who We Are At Cornmarket , we look after the financial wellbeing of public servants and their families. We've been focused on public sector employees for over 50 years, learning how to bring our clients the best financial services - from car, home, health and life insurance, to income protection, retirement planning and beyond. As a team, we're a lovely bunch. We work together and share ideas, skills and opinions. You'll get exposure to all areas of the business from marketing to sales, operations and compliance. There's lots to learn but space to create great impact. If you're passionate about your job, you'll fit right in. Role Purpose This is an exciting role, spanning multiple facets of marketing, with a focus on delivering effective retention content and lifecycle service communications to Cornmarket's existing customer base. The successful candidate will produce high-performing, targeted content and campaigns, and play a vital role in engaging existing customers and harnessing customer loyalty. Within a vibrant Marketing team, this person will be responsible for the day-to-day execution of a busy service communications schedule and generate important 'Voice of the Customer' insights; via surveys and focus groups as required. There is great scope to truly make your mark in this role. Accountabilities of the Role Manage and implement all aspects of marketing requirements for retention and service activity across a broad suite of products and services, including : automated email marketing campaigns, brochure ware, website content, social media content, video content, webinars and more. Work closely with our Customer Experience Manager and product areas to deliver effective, strategic campaigns for our diverse existing customer base Execute strategic Salesforce campaigns, to optimise automation and segmentation for maximum engagement & conversions Develop an in-depth knowledge of the products that we offer, to clearly communicate the value of these products to our customers Work with internal designers to produce engaging content Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance Identify new marketing initiatives, industry trends and best practices to drive engagement Ensure all communications throughout the lifecycle of the customer are developed with the customer experience in mind Distil complex product information into communications that are engaging and easily understood by and relevant for the customer Update website as required, ensuring content is optimised for SEO & customer experience, to maximise engagement Develop and maintain effective relationships with internal and external stakeholders, to ensure that work is carried out to a very high standard, on time and within budget Monitor the market for industry trends and competitor activity Manage marketing budgets for relevant areas and ensure all activity is delivered within budget Skills & Knowledge Required Product knowledge desirable 3+ years in a fast-paced working environment Salesforce (or similar) experience in executing & optimising campaigns preferred Experience managing and optimising projects Product knowledge desirable What We Can Offer You? Flexible working from home options as part of our Cornmarket Flex ways of working Significant investments in your professional development (e.g. insurance qualifications, professional qualifications relevant to your role) Annual leave (increases based on service) Flexi leave (option to take additional annual leave) Attractive & flexible pension contribution rates Health insurance or wellness subsidy Fully paid family leave types (maternity / paternity / surrogacy) Performance based bonus / commission Income protection Life cover Discounts on financial products Comprehensive health & wellbeing programme Employee Assistance Programme Active Sports & Social Club Behavioural Competencies Required Motivated, diligent, efficient and with a can-do attitude Strong communication and relationship-building skills Ability to stay calm under pressure & manage multiple projects simultaneously, to tight deadlines Keen attention to detail, naturally creative & innovative, with a passion for marketing & measuring the effectiveness of campaigns Takes initiative and responsibility for role, and is highly self-motivated Resilient and hardworking team player Equal Opportunities & Data Privacy Notice Cornmarket is committed to building an inclusive workplace environment, We're proud to be an equal opportunity employer, striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age, disability, ethnic background, family status, gender identify or expression, marital status, membership of the Traveller Community, national origin, race, religion, sexual orientation. We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login / Register to apply button below.