Social & Creative Content Manager - Irish Brand Homes Ireland

Job - Social & Creative Content Manager - Irish Brand Homes

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Join us for career defining opportunities that give you the chance to thrive.

Job Description

Social & Creative Content Manager- Irish Brand Homes

Location : Guinness Storehouse, Dublin, Ireland

Full Time, Permanent

Closing Date : September 28, 2025

About Us

Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world's leading tourist attraction welcoming millions of visitors every year.

Since our launch in 2000, we've been on an incredible journey of growth and innovation.

From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.

In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together.

If this resonates with you, come join us at the Home of Guinness.

About the Role

As Social & Creative Content Manager for Irish Brand Homes, you'll define how our iconic destinations — the Guinness Storehouse, Open Gate Brewery, Roe & Co Distillery, and Smithwick's Experience Kilkenny — show up digitally and creatively across social and content platforms.

Acting as our social and content manager, you'll bring platform-first, culturally relevant ideas to life, creating content that stops scrollers, builds talkability, and strengthens a global community of advocates.

This is a chance to blend cultural insight, creativity, and commercial focus — and to push some of the world's most iconic locations in the heart of Dublin and Kilkenny across the globe.

You'll shape the full content journey for Irish Brand Homes — spanning community, visitor experience, retail, and archive — ensuring every story is distinct, connected, and commercially impactful.

You'll own our social-first strategy, and push boundaries for Irish Brand Homes.

You will be responsible for :

Lead social-first creative strategy

— Set the vision for how Guinness shows up across platforms, always distinct, always relevant.

Capture Attention and get people talking

— Oversee UGC-style content, video, photography, static posts and copy that audiences can't scroll past.

All with an entertainment and platform first approach.

Build advocacy & community

— Activate campaigns that spark conversation, grow shareability, and bring joy of our Irish Brand Homes and the events we deliver all year round to life.

Measure, test & optimise

— Use insights to raise the creative bar, experimenting with new formats, platforms, and storytelling techniques.

Champion creativity

— Be the voice of bold ideas, inspiring colleagues and agencies to go further.

Partner with the Digital Performance Manager to ensure creativity fuels growth and reaches new audiences and creates engagement from existing ones.

Collaborate with the Brand team, Digital Product Manager, Channel Lead, and agency partners to build a joined-up creative ecosystem.

Work with Visitor Experience, Retail, Events, and Global Guinness Brand Teams to deliver integrated platform first storytelling.

Inspire and upskill colleagues by embedding best-in-class social and creative practices across the organisation.

Commercially minded, able to link creativity with growth.

To be successful in this role, you will need :

5+ years in social media strategy and creative leadership, ideally within hospitality, digital agency or similar industries

Proven track record delivering high-impact campaigns across Meta, YouTube and emerging platforms.

Hands-on content production experience and ability to brief and manage creative and digital agencies.

Excellent storytelling, copywriting, and visual communication skills.

Collaborative approach, able to influence stakeholders and inspire teams.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location.

Please talk to us about what flexibility means to you and don't let anything stop you from applying.

We offer a highly competitive rewards and benefits package including contemporary work life balance policies and wellbeing activities

Annual merit increases (performance based)

Annual bonus (performance based)

Contributary pension scheme

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Our purpose is to celebrate life, every day, everywhere.

And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs.

These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense.

This means that you'll be welcomed and celebrated for who you are just by being you.

You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

And you'll help us champion inclusion and diversity across our entire business : with our employees, our suppliers, across our brands, and within the communities in which we operate.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.

To achieve this, we need the world's very best people.

We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired?

Then this may be the opportunity for you.

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company.

Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.

From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities.

Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.

And through our people, their legacy lives on.

Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world.

Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills.

Because when varied voices, mindsets, and personalities come together, great ideas are born.

In our supportive culture, your voice will be heard and you'll be empowered to be you.

Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

What's your DRINKiQ?

Take our quiz to understand how alcohol is made and explore the effects of drinking.

You can discover everything you need to know at DRINKiQ.

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Feel inspired?

Then this may be the opportunity for you.

Employee : Regular

Primary Location :

Dublin , Republic of Ireland

Supply & Procurement GBS Deployment Lead - Voyager

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