Head of CRM

Were working on behalf of a successful and fast-expanding company in the online casino and iGaming sector to find a talented Head of CRM. This is a key position responsible for delivering and evolving the companys CRM function spanning player engagement, campaign strategy, automation, and loyalty initiatives. The ideal candidate is commercially aware, data-driven, and process-oriented, with a passion for refining CRM systems and improving customer experiences through measurable outcomes. Youll work closely with leadership and a dedicated CRM team to ensure campaigns are timely, targeted, and aligned with broader business goals. Role Responsibilities Own the CRM calendar and develop multi-channel strategies to engage and retain customers throughout their lifecycle. Design and build automated flows that guide players from onboarding through to reactivation and VIP treatment. Analyse campaign effectiveness through control groups and detailed pre / post assessments to drive optimisation. Define criteria for high-value customers and support the development of tiered loyalty or VIP programmes. Work closely with product, data, and marketing teams to ensure CRM initiatives are aligned with company-wide objectives. Mentor and lead a small CRM team, fostering innovation, accountability, and knowledge-sharing. Develop KPIs and dashboards to track CRM success metrics and inform future campaigns and retention strategies. What Were Looking For 35+ years experience in CRM, retention, or lifecycle marketing, ideally within a consumer-facing business Proven experience using data to inform CRM strategy and execution Strong understanding of CRM tools and marketing automation platforms (e.g. Salesforce, Emarsys, Optimove, Adobe Campaign) Comfortable analysing large data sets and drawing actionable insights Experience with segmentation techniques (e.g. RFM, churn prediction, CLTV models) Excellent communication and project management skills Previous experience in gaming, iGaming, or a similar digital / high-volume sector is advantageous but not essential Location : Dublin - Hybrid Salary : Competitive Job Ref : 9415EK Skills : CRM Retention Gaming Senior CRM Manager