Nordics Growth Lead •

Job Title : Nordics Growth Lead

Location :

Flexible (UK, Dublin or Gibraltar)

Team : Commercial Marketing

Reports to :

Senior Commercial Manager

Shape the Future of tombola in the Nordics

We're looking for a passionate and commercially driven

Nordics Growth Lead

to join our team and take the reins on our strategy for

Denmark and Sweden

In this role, you'll be at the heart of driving player engagement, acquisition and revenue in two of our most exciting European markets.

Working closely with our Senior Commercial Manager and wider marketing teams, you'll lead localised strategies that reflect regional trends, cultural nuances, and player behaviours.

This is a fantastic opportunity for someone with

deep knowledge of the Nordic online gambling landscape

, a

strategic mindset

, and a love of cross-functional collaboration.

You'll have the autonomy to shape and deliver campaigns that make a real impact, backed by the support of a collaborative, people-first culture.

What you'll be doing

Market-Specific Strategy

Lead the development and delivery of commercial marketing strategies tailored for Denmark and Sweden.

Translate local insights, player behaviours, and regulations into effective acquisition and engagement campaigns.

Drive Growth

Own initiatives to grow player volume and revenue in Denmark and Sweden.

Work closely with teams across CRM, brand, acquisition and promotions to align on commercial goals and performance.

Collaborate Across Teams

Partner with central and local teams to ensure consistency, share learnings, and optimise activities for the Nordic markets.

Build strong relationships across tombola to ensure strategic alignment.

Campaign & Budget Management

Help manage promotional budgets for Denmark and Sweden, focusing on performance, ROI and market impact.

Use insights and campaign performance to drive efficiency and smart decision-making.

Be Insight-Led

Monitor market trends and player data to drive strategy and measure success.

Be our go-to expert for market share, acquisition cost, player value and campaign effectiveness in the Nordics.

Stay Ahead of the Market

Keep a finger on the pulse of the Danish and Swedish gambling landscapes—regulatory updates, player trends, competitor activity—and bring those insights into your planning.

Ensure Compliance

Work closely with our legal and compliance teams to ensure marketing activity in Denmark and Sweden meets all local regulatory and responsible gaming standards.

What we're looking for

• ? Experience & Skills

Strong knowledge of the

Danish and Swedish gambling markets

—including regulation, culture, and player trends.

Proven experience delivering

market-specific growth or marketing strategies

in a regulated environment.

Excellent

collaboration and communication skills

, with a track record of working cross-functionally.

Highly

data-driven

—confident using insights to measure, analyse and optimise campaigns.

Commercial mindset and P&L awareness, with a focus on acquisition costs, ROI and lifetime value.

Languages

Fluency in English is essential.

Proficiency in

Danish or Swedish

is highly desirable.

Tools & Know-How

Strong skills in

Excel and MS Office

for data analysis and reporting.

Familiarity with

marketing tools

, campaign tracking, and performance dashboards.

Why join tombola?

We're a leading online entertainment company and part of the Flutter Group.

Our games are exclusive, our community is unique, and our people are what make us different.

We put

player protection

at the core of everything we do, and we're proud of the safe, inclusive environment we've built.

You'll be joining a team that values

trust, creativity and impact

—with plenty of opportunity to grow your career across markets, products and specialisms.

Ready to shape our future in the Nordics?

We'd love to hear from you.

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