Business Development Representative

Hybrid Role :

3 days per week in the FlowForma Dublin office, and the option to work two days from home

About the Role :

We're looking for a high-performing

Business Development Representative

to supercharge our sales pipeline generation.

You'll be responsible for developing and executing smart, strategies that engage decision-makers and convert prospects into high-quality opportunities.

As a member of sales growth function, you'll collaborate closely with Marketing and Sales and use cutting-edge tools to work smartly.

This is a

hands-on role,

perfect for someone who thrives at the intersection of sales, technology, and strategy.

Main Responsibilities :

Engage and qualify inbound and outbound leads using LinkedIn, Warmly, HubSpot, and other tools to consistently meet individual opportunity creation targets.

Execute smart outreach strategies, leveraging personalization, AI-assistance, and social selling to hit collective pipeline goals.

Design, document, and refine outbound playbooks and cadences to ensure scalable, repeatable success.

Collaborate closely with Marketing to align messaging, optimise campaign follow-up, and provide actionable feedback on lead quality and conversion trends.

Continuously analyse performance data to optimize tools, messaging, and workflows across the team.

Track and report weekly, monthly, and quarterly KPIs and SAO performance to Sales and Marketing leadership.

Proactively identify new processes, tools, and techniques to improve outreach efficiency and pipeline generation.

Experience :

Experience in a BDR / SDR / Inside Sales role

Proven track record of hitting or exceeding opportunity creation targets.

Strong experience using HubSpot (or equivalent CRM), LinkedIn Sales Navigator, and outreach automation tools.

Familiarity with tools like HubSpot, Warmly, Cognism, Lusha, Apollo, or similar is a plus.

Skills & Mindset :

Passionate about tech, modern sales methods, and AI-powered selling.

Naturally curious, analytical, and data-driven.

Excellent communicator, both written and verbal.

Comfortable building and running inbound / outbound cadences from scratch.

Confident in giving feedback, coaching, and motivating others.

Highly organized and self-directed with strong time management.

Education :

A relevant degree, or relevant experience

Bonus Points for :

Experience in B2B SaaS Sales or technology sales

Experience in using AI to for scaling outreach

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