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Mint Marketing Talent
Social Media & Digital Engagement LeadMint Marketing Talent • Dublin, South Dublin
Social Media & Digital Engagement Lead

Social Media & Digital Engagement Lead

Mint Marketing Talent • Dublin, South Dublin
30+ days ago
Job description

Are you a performance-driven social media expert with a passion for engaging youth-focused audiences? We’re on the lookout for a skilled marketer who thrives on making a real impact through digital platforms. This is your chance to shape and grow a fast-evolving brand that’s empowering the next generation.

Join a vibrant and ambitious marketing team where creativity meets strategy and ideas quickly turn into results. If you’re passionate about social media, love staying ahead of digital trends, and want to work in a fast-paced environment that values innovation and collaboration—this could be the perfect fit.

This role is office based, in South County Dublin in close proximity to the DART line and several bus routes.

What You’ll Be Doing:

As our Social Media & Digital Engagement Lead, you’ll take charge of developing and executing social strategies across TikTok, Instagram, Facebook, LinkedIn, and YouTube. Your mission: to grow our online presence, boost engagement, drive user acquisition, and optimise performance through creative content and smart analytics.

You’ll also play a key role in managing influencer partnerships, planning shoots, leading content calendars, and overseeing paid advertising. You’ll collaborate closely with our in-house creative team and work closely with the senior marketing management team.

Key Responsibilities:

  • Own and grow all key social media channels
  • Manage social advertising campaigns, from budget to creative execution
  • Plan, produce, and schedule trend-driven in-house content
  • Lead influencer and partnership campaigns
  • Collaborate on campaign shoots and content production
  • Analyse performance data to inform strategy and report key insights
  • Work across teams to support wider marketing and customer goals
  • Help manage CRM and email communications platforms

What We’re Looking For:

  • 5+ years’ experience in social media marketing, content creation, and ad management
  • Proven track record in growing B2C social channels and communities
  • Strong photography, video editing, and design skills
  • Proficient in tools like Meta Suite, TikTok, Canva, CapCut, and Hootsuite
  • Experience with automation and CRM tools (Zoho, HubSpot, Marketo, or Salesforce)
  • Solid understanding of social media advertising, SEO/SEM, CRO, and email marketing
  • A proactive, organised, and collaborative mindset
  • A genuine passion for youth culture, social trends, and digital innovation

What We Offer:

  • Very good starting salary
  • Generous annual leave (plus public holidays)
  • Employer pension contribution
  • Bike to Work Scheme
  • Opportunity to work in state-of-the-art setting
  • A dynamic, close-knit team that values your voice and ideas

If you’re excited by the idea of using your digital skills to connect with and inspire young people, and you’re ready to take ownership of a high-impact role—let’s talk.

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Social Media & Digital Engagement Lead • Dublin, South Dublin

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