Head of Campaign Management, Dublin

Head of Campaign Management (Direct)– Dublin.

Location / Office Policy :   Molesworth Street / Hybrid

• Do you possess a strong history in Customer Lifecycle Management and Strategies and looking to continue your expertise?
• Do you want to be part of a  customer-centric team dedicated to transforming how we engage and serve our customers.
• Do you like collaborating with cross functional teams and driving change through strong stakeholder management and influencing outcomes?
• Are you comfortable leading a team of campaign planners across multiple squads?

What is the Role :

Part of the newly established Chief Customer Office and reporting into the Head of Customer Base Management, the role holder will be a pivotal member of this new team to ensure that we are setting the right direction for not only the Customer Base Management team but also the wider business. We are seeking a strategic and data-driven Head of Customer Base Management Campaigns to lead the planning, execution, and optimisation of all customer lifecycle campaigns.

This role is critical to delivering personalised, effective, and efficient direct marketing communications that drive customer engagement, retention, cross-sell, and growth across our existing customer base. In the role you will lead a team responsible for managing campaign calendars, working with the wider CCO team, segment, technology, and governance to deliver timely, relevant campaigns across email, SMS, app, outbound and digital channels.

Key accountabilities :

What you Will Bring :

Why work for AIB?

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include.

Please click  here  for further information about AIB’s PACT – Our Commitment to You.

Key Capabilities

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer :

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

Application deadline : 8th of July 2025