Digital Marketing Executive

Woodie’s : the market leader DIY, Home and Garden Retailer in Ireland and official “Great Place to Work” are looking for an enthusiastic & driven Digital Marketing Executive to join our expanding Support Office Marketing & Digital team. This role is an opportunity to join a dynamic team and contribute to the success of a much-loved Irish brand.

Accountability :

This exciting role for a creative social media savvy digital marketing executive. The role is primarily focused on planning, creating, and reviewing content for our social media channels, along with managing our influencer partnerships and supporting the Digital Marketing Manager on broader digital marketing efforts. As a key member of the Digital & Marketing team, you’ll play an important role in shaping and delivering the Woodie’s brand vision across social platforms, helping to drive engagement, brand growth, and commercial performance during an ambitious period of expansion.

If you are passionate about social media, paid and organic, are creative with strong copy writing skills and want to progress your career in a fast-paced dynamic Irish business then this is the perfect role for you.

Key Responsibilities :

• Create, own and manage the content calendar across all key digital channels – including social media, influencer campaigns, search, and SMS – aligning with brand campaigns, trading priorities, and business objectives.
• Continually monitor cultural moments, trends, and competitor activity, and share relevant insights to inform and enhance our content strategy and engagement.
• Lead influencer strategy execution – identify, brief, and manage influencers; oversee content delivery; report on performance; and explore new partnership opportunities.
• Manage Paid Digital Agency with support of Digital Marketing manager. Lead all briefing, measurement, ways or working, reporting and ROI.
• Manage budgets across influencer marketing, paid social, and organic content – ensuring spend is aligned with campaign goals and ROI targets.
• Collaborate cross-functionally with Commercial, eCommerce, Store, and Online teams to ensure digital content supports trading plans and stock levels.
• Work closely with the in house- creative content team and agencies to brief, co-create, and deliver best-in-class content in line with brand tone of voice and campaign messaging.
• Create Ad copy for social media, and digital Marketing ads – ensuring consistency and clarity of message across all channels.
• Contribute from a digital marketing perspective to integrated marketing plans, working across CRM, PR, Events, Paid Media, and Retail to deliver joined-up campaigns and customer experiences.
• Monitor and report on content performance, using tools like Google Analytics, Meta Insights, and Google Ads to share insights and continuously optimise.
• Champion process improvements, helping to evolve our ways of working

Experience & Qualifications required :

A minimum of two years relevant experience with demonstrated success in the role(s) working for either a brand or an agency.

Woodie’s Core Values