Digital Marketing Manager

Groundstate are seeking a Digital Marketing Manager for our online e – commerce shop and our wholesale and coffee equipment supply business.

Full time permanent position in Dublin city.

You must be qualified in marketing and have digital marketing experience or training. Experience in social media (Facebook, Instagram, Pintrest, Twitter etc) is needed.

Groundstate is an Irish owned sustainable cafe roastery based in the Liberties, Dublin 8, and we have expanded our business online to include a click and collect personal and home coffee products business, as well as a wholesale cafe equipment business (commercial coffee equipment : coffee machines, roasters etc as well as our branded coffee to the cafe and restaurant sector)

https : / / www.groundstated8.com / pages / commercial-coffee-equipment

https : / / www.groundstated8.com / pages / wholesale

https : / / www.groundstated8.com / collections / coffee

As our Digital Marketing Manager you will be on charge of leading the development of new online sales channels via social media, online industry news publications, Google Adwords, SEO, and online subscription messaging platforms.

You will increase awareness of our brand online with the aim of driving traffic to our online shop and catalogues and nationwide subscription offering.

Key responsibilities and duties :

• Manage Groundstate website along with our third party web designers (including all images, tools, and content).
• Plan digital marketing campaigns, including web, SEO / SEM, email, social media, content and display advertising.
• Oversee all digital channels (including updates, design, and user experience).
• Strategize and oversee social media presence across all channels.
• Develop a website traffic plan and create goals and KPIs to meet.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Create, maintain, and implement a digital marketing and editorial calendars in collaboration with the owners.
• Deliver effective, cohesive, and engaging brand messaging.
• Manage metrics such as Google Analytics and Webmaster Tool.

You must have a marketing outlook and a desire to help grow a small but ever expanding brand in Irelands coffee scene.

Our coffee supply business is nationwide and we also offer online ordering via Shopify as well as a subscription service.

As our Digital Marketer you will be responsible for increasing online subscription sales.

Salary per annum Euro 30,000

Full time permanent position.

39 hours per week.

Location of job is in our offices beside our Groundstate cafe in Dublin 8. Address : 48 – 50 James’s Street, Dublin, D08 YK6N