Deputy Head of Audience - The Irish Times

Job Title : Deputy Head of Audience

Reports to : Head of Audience

Location : The Irish Times HQ (Hybrid working available)

Contract : Fixed Term, 3 Years

The Irish Times is seeking a Deputy Head of Audience to help drive the promotion of Irish Times journalism across search and social media platforms and across our suite of editorial products.

The role involves working closely with commissioning desks and the analytics team to make sure our journalism is promoted in the right way to the right audience at the right time and in a format that suits the reader.

The successful candidate will work closely with the Head of Audience to devise and implement audience strategies, particularly in relation to social media, to maximise the reach of Irish Times journalism and grow its subscriber base.

The successful candidate will be expected to stay abreast of trends, developments and innovations including AI, and assist the Head of Audience with the continuous upskilling of the Audience team.

Applicants should be experienced journalists with excellent news judgment, strong organisational skills and the ability to work effectively under pressure.

Candidates will be expected to demonstrate their ability to work on their own initiative and provide evidence of excellent interpersonal and team-working skills.

Key responsibilities

• Help develop and implement our social media strategy with the goal of driving off-platform engagement and subscriptions.
• Help oversee promotion and performance across off-platform organic channels, including newsletters and existing and emerging platforms such as Twitter, Instagram, Facebook, TikTok, YouTube, LinkedIn, BlueSky and Threads.
• Liaise closely with senior commissioning editors and senior publishing editors to understand and help identify priorities for promotional focus for key audiences.
• Work with the Publishing Editor, who coordinates the publishing schedule and plan across the newsroom so that key articles and other editorial projects are pushed at times when they can reach the biggest audience in the most effective way. This includes how best to promote evergreen content.
• Work with the Analytics team and use The Irish Times's suite of analytics to inform decision-making and how best to optimise subscription growth through the promotion of journalism.
• Work to continue the development of our portfolio of newsletters to engage our subscribers and grow our subscriber base.
• Develop new ideas and strategies with editorial and commercial colleagues to help us showcase the quality of Irish Times journalism to potential new subscribers.
• Project work : The Audience team has a 'test and learn' culture and part of this role will be helping team members explore new approaches to promoting our journalism.

Key skills

Note : This role involves a mix of live news coverage and strategic projects requiring a dynamic approach. This role involves shift work. The Irish Times has a hybrid working policy.

Benefits :   Health Insurance, Pension Contribution, Media Platform & Publication Allowance, Sick Leave Cover, Laptop, Mobile Phone, Irish Times Premium Digital Subscription, Income Protection Policy, Corporate Gym Membership, Free Digital GP and Life Assurance Policy.

Closing Date : 12.00pm, 16

July 2025