Marketing Manager

Marketing Manager - Wexford Purpose of the Marketing Manager To lead and execute strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth.

The Marketing Manager will oversee campaigns across digital and traditional channels, manage a team, and collaborate cross-functionally to align marketing efforts with business goals.

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Key Responsibilities Strategy & Planning Develop and implement integrated marketing strategies aligned with company objectives.

Conduct market research and competitor analysis to identify opportunities and threats.

Campaign Management Plan, execute, and optimize multi-channel campaigns (email, social media, PPC, SEO, events).

Monitor campaign performance and adjust tactics to improve ROI.

Team Leadership Manage and mentor a team of marketing professionals.

Coordinate with external agencies, freelancers, and vendors.

Brand & Content Ensure brand consistency across all touchpoints.

Oversee content creation for blogs, newsletters, ads, and promotional materials.

Analytics & Reporting Track KPIs and prepare monthly performance reports.

Use data-driven insights to inform future strategies.

Qualifications Bachelor's degree in marketing, Business, Communications, or related field.

Masters degree or professional certifications (e.g., CIM, Google Ads) are a plus.

Proven success in campaign management and team leadership.

Excellent communication, project management, and analytical skills.

Creative mindset with attention to detail.