Cluster Business Development Manager

About Us

The Johnstown Collection is a premier set of luxury Irish hotels renowned for delivering elevated guest experiences, exceptional event spaces, and warm, authentic Irish hospitality. Our portfolio features two distinctive properties :

Trim Castle Hotel - a stylish 4-star hotel with a contemporary edge, overlooking the iconic 12th-century Trim Castle. Located in County Meath, it's an ideal venue for corporate events, weddings, and conferences steeped in historical charm.

The Johnstown Estate - a 4-star luxury resort set on 120 acres of parkland in Enfield, County Meath. Known for its award-winning spa, fine dining, and extensive conference facilities, it is a flagship destination for MICE, incentive travel, and corporate retreats.

This Business Development Manager role is focused on developing business from national associations, government sectors, trade unions, SMERFs (social, military, educational, religious, fraternal), and regional corporate accounts. The role also includes strategic targeting of corporate transient business, including GDS-based accounts and relationships with travel management companies (TMCs).

Role Overview

The Business Development Manager for is responsible for identifying, securing, and converting high-value business opportunities while strengthening the visibility and reputation of both hotels in the SMERF market.

This role is designed to enable deeper focus and market ownership in priority segments, with a clear emphasis on relationship building, account development, and strategic engagement.

Key Responsibilities

Drive national awards, training, and residential meetings aligned with The Johnstown Collection

Develop relationships within SMERF's sectors

Manage the Corporate Transient Programme by targeting GDS-linked accounts, negotiating annual rates, and ensuring accurate rate setup and visibility with the Revenue Manager.

Track production using tools like Agency360 and maintain consistent account servicing.

Build and manage a portfolio of corporate and group accounts with structured engagement plans.

Coordinate site visits, FAM trips, and represent both properties at key industry events and trade shows.

Work in partnership with Cluster Director of Sales & Marketing, Sales, Revenue, and Marketing teams to align strategy, optimise pricing, and support visibility and campaign efforts.

Attend Chamber of Commerce & other relevant membership events and maintain memberships, representing the collection and building regional business networks.

Maintain CRM data and provide regular reporting on account performance, conversion rates, and GDS insights.

The focus segmentation may change in line with the needs of the business

Essential Requirements

2+ years in proactive in association, government or corporate sales business development within luxury hospitality / events

Strong understanding of the GDS and transient rate contracting process

Strong interpersonal, presentation & negotiation skills

Full clean driving licence & flexibility to travel (domestic / international)

Proficient in CRM / IT systems (Opera, Salesforce, Delphi, etc.)

Self-motivated, high-energy, and able to work independently and also as part of a high performing team.

What We Offer

Competitive salary & bonus package

Mileage allowance.

Laptop, phone, and full expense support for field-based sales activity.

Generous staff benefits including accommodation discounts, dining offers, wellness perks, and professional development opportunities.

A chance to represent two exceptional luxury properties with unique offerings and strong market potential