Retail Insights and Data Analyst

CPM is Ireland leading field sales marketing agency working with blue chip clients across FMCG, Telecoms, On-Trade and Utilities sectors. We deploy market leading technology and data tools to enable our clients achieve optimum performance and deployment of available resources.

CPM Ireland seeks a strategic data & Insights analyst to lead the next generation of innovation across our business and its delivery for our clients. Consulting with external clients ensuring they optimise performance through our various tools and platforms. Transforming numbers and data, creating insight to ensure the best strategy is utilised in maximising return on investment for our clients within all our channels.

As strategic Insights & data Analyst, you will have a strong team ethic and the ability to work in a fast paced, dynamic team and agency environment. You will be confident to share your work outputs and recommendations with both internal and external clients, maintaining day to day relationships with these stakeholders.

As an Insight and Strategy Analyst your key responsibilities will include :

• Working on multiple data sources and systems to produce relevant data driven insight
• Working alongside commercial and client groups to understand their markets, category and consumer dynamics / data (eg epos, TGI, GfK)
• Using various data analysis tools and techniques creating insight and added value to our clients to meet their business objectives
• Presenting actionable insights to internal teams and clients.
• Delivering insight to drive behavioural and business change
• Constructing data models to evaluate marketing success eg ROI
• Ability to take and interpret a brief, shape and deliver the analytical solution, taking accountability for the end to end delivery of any analysis

Requirements