Merchandiser (Midlands Region)

Covering the Midlands region

WHAT WE WANT

Reporting to the Field Sale Manager, the merchandiser will play a crucial role in merchandising and promoting world-leading brands in retail outlets. These are household names that customers know and love, and your job will be to ensure they are prominently displayed, fully stocked, and presented in the most eye-catching way possible to drive sales.

This field-based role focuses on maximising brand visibility, executing impactful merchandising strategies, and building strong relationships with retailers to ensure our beer brands are front and centre. Your efforts will directly influence consumer purchasing decisions, helping to grow sales and strengthen brand presence in your territory.

WHAT WILL MY DAY TO DAY BE

Increase Distribution : Maintain and expand distribution of brands within targeted retail outlets, ensuring availability and visibility in high impulse areas that align with sales targets.

Merchandising Excellence : Implement national and locally agreed planograms, ensuring displays are impactful, fully stocked, and aligned with promotional campaigns.

Retailer Engagement : Develop strong relationships with store managers and staff to influence stock decisions, secure prime shelf space, and optimise promotional execution.

In-Store Execution : Ensure all agreed marketing activities, POS materials, and promotional mechanics are executed effectively.

Stock Monitoring & Issue Resolution : Track availability, resolve stock issues, and coordinate with supply chain teams to minimise out-of-stock situations.

Sales Tracking & Reporting : Provide regular feedback on sales performance, competitor activity, and market trends via digital toolkit and direct communication with management.

Journey Planning & Call Compliance : Follow a structured journey plan to maximise call efficiency and ensure all target retailers are visited as per schedule.

Innovation & Performance Improvement : Identify opportunities for sales growth, propose new ideas, and work towards continuously improving retail execution.

Efficient Work Practices : Operate in a highly organised and productive manner to complete all assigned tasks effectively.

SKILLS REQUIRED FOR THIS ROLE

Full clean driving licence.

Experience in FMCG / alcohol sales

Strong knowledge of brands and market trends.

Excellent communication and negotiation skills.

Results-driven mindset.

Ability to use technology for reporting and planning.

Hands-on approach to merchandising.

Enthusiastic, energetic, and highly self-motivated.

WHO WE ARE

Established in 1893, Johnson Brothers, a subsidiary of the Primeline Group, boasts a rich history in sales and marketing, carrying a strong reputation within the UK and Irish trade sectors. This name resonates with both industry professionals and consumers alike. Leveraging the Johnson Brothers name, we aim to build upon our historical achievements and utilise our well-established brand to generate new business opportunities. We work with a range of international and national brands. We approach every partnership with the same commitment to building our client's brand. This pride, passion and focus on professionalism allows us to work with established and emerging brands in Ireland.

WHERE WE ARE GOING

We continue to develop our leadership teams to ensure that Johnson Brothers remains a place where people want to come to work every day, and a place where people can learn and strive towards their future goals. We will continue to create an environment where people can be at their best. Retaining our current customer blue chip companies and multinational brands and growing new business by providing best brand execution will be key to our success. We will build the best relationships and partnerships with our principles and customers, and we continue to drive a values-based culture.

WHAT CORE BEHAVIOURS DO WE WANT?

As a subsidiary of Primeline, our core values of respect, teamwork, results, excellence, and courage guide everything we do. We seek individuals who demonstrate empathy and appreciation for diverse perspectives, collaborate effectively with others, and are motivated by achieving outstanding results. You should be committed to continuous improvement, maintain high standards, and have the courage to take initiative and drive innovation. If you resonate with these values and are ready to contribute to a positive and dynamic work environment where everyone can thrive and succeed, we would love to hear from you.