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Head of Marketing & Distribution M / F

Head of Marketing & Distribution M / F

Crédit Agricole AssurancesDublin, Irlande
30+ days ago
Job description

Description du poste

Duties and Responsibilities

Below duties & responsibilities will need to be closely aligned with internal DDM / Sales teams including bringing full support to DDM / Sales teams need to support Partners, while fully leveraging initiatives already in place

Market understanding

  • Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
  • Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create a reporting on market trends.
  • Demonstrate a deep understanding and mapping of Partners and end-customers expectations and competitors reviews.
  • This includes but is not limited to;

Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.

Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups. Create market analysis reports.

Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business.

Product innovation

  • Design CACIs mid-term overarching product innovation roadmap in close collaboration with internal DDM / Sales Teams and Partners Incl. distinguishing between (i) core offer CPI / Lifestyle / GAP, (ii) new eligible products e.g., mobility and smart products, (iii) assistance add-ons in full compliance with the underwriting policy of the company.
  • On a Partner-by-Partner basis and in close collaboration with DDM / Sales teams :

    • o Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding incl. end-to-end product design in close collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process.

    o Lead Project Management on feasibility studies of proposed new products across functions incl. legal, risk, compliance, actuarial, underwriting operations.

    o Lead Project management on product documentation / marketing pitches, registration, in close co-operation with compliance teams.

    Support to Distribution

    In close collaboration with internal DDM / Sales teams / Partners :

  • Assess needs for sales animation / engagement / training / marketing support @ Partners / Prospects
  • Design, propose and implement corresponding material / programs to promote existing and new products - This includes :

    • o Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches

    o Overarching Project Management involving CACI / and Group key functions when needed (Business Units and Service Units)

  • Measure impact of proposed campaigns through a set of KPIs

    • CACI Commercial / Communication material

  • Build CACI Corporate presentation template / tender pitch
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    Head Of Marketing • Dublin, Irlande