Head of Marketing & Distribution M / F
CREDIT AGRICOLE ASSURANCESDublinlt;p><img src="https : / / www.argusdelassurance.com / mediatheque / 5 / 0 / 8 / 000173805.jpg" style="width : 840px" / >< / p> <p><strong>Nous rejoindre, c’est intégrer un groupe multi-expert, solide et proche de ses clients, 1er bancassureur en Europe et 1er assureur en France. < / strong>< / p> <p>Nous sommes implantés dans 10 pays et comptons plus de 6 700 collaborateurs dans le monde pour répondre aux besoins en protection et en épargne de nos clients. Nous les accompagnons à travers nos quatre grands métiers en : <br / > < / p> <ul> <li>Epargne et retraite< / li> <li>Prévoyance, emprunteur et assurances collectives< / li> <li>Assurances dommages< / li> <li>Santé et territoires< / li> < / ul> <p>Le groupe <a href="https : / / www.argusdelassurance.com / credit-agricole / " rel="" target="" title="Suivez l'actualité de la société Crédit Agricole - L'Argus de l'assurance">Crédit Agricole< / a> Assurances s’est construit autour de la volonté d’être un assureur complet, diversifié et international au service de ses partenaires, notamment les Caisses régionales de Crédit Agricole et <a href="https : / / www.argusdelassurance.com / lcl / " rel="" target="" title="Suivez l'actualité de la banque LCL - L'Argus de l'assurance">LCL< / a>. <br / > <br / > <strong>NOTRE ENGAGEMENT RH< / strong><br / > Pour favoriser l’épanouissement professionnel de nos collaborateurs, nous nous engageons chaque jour en faveur de leur bien-être. Pour cela, nous attachons une attention particulière aux nouveaux modes de travail et de management ainsi qu’à la qualité de vie au travail.< / p> <p>Convaincus que la Diversité est une source d'enrichissement pour tous, nous sommes engagés en faveur de l'inclusion. Nos postes sont ouverts à toutes et tous, quels que soient les handicaps ou les singularités de chacun.<br / > <br / > Consultez nos offres et découvrez les avantages à nous rejoindre : télétravail, engagement sociétal, dispositif de rémunération…< / p> <p><a href="https : / / www.argusdelassurance.com / les-talents-de-l-assurance / credit-agricole-assurances / "><strong>Visitez notre page recruteur< / strong>< / a>< / p>Duties and Responsibilities Below duties & responsibilities will need to be closely aligned with internal DDM / Sales teams – including bringing full support to DDM / Sales teams need to support Partners, while fully leveraging initiatives already in place Market understanding Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets. Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create a reporting on market trends. Demonstrate a deep understanding and mapping of Partners and end-customers’ expectations and competitors’ reviews. This includes but is not limited to; ? Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs. ? Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups. Create market analysis reports. ? Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business. Product innovation Design CACI’s mid-term overarching product innovation roadmap in close collaboration with internal DDM / Sales Teams and Partners – Incl. distinguishing between (i) core offer – CPI / Lifestyle / GAP, (ii) new eligible products – e.g., mobility and smart products, (iii) assistance add-ons in full compliance with the underwriting policy of the company. On a Partner-by-Partner basis and in close collaboration with DDM / Sales teams : o Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding – incl. end-to-end product design in close collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process. o Lead Project Management on feasibility studies of proposed new products across functions – incl. legal, risk, compliance, actuarial, underwriting operations. o Lead Project management on product documentation / marketing pitches, registration, in close co-operation with compliance teams. Support to Distribution In close collaboration with internal DDM / Sales teams / Partners : Assess needs for sales animation / engagement / training / marketing support @ Partners / Prospects Design, propose and implement corresponding material / programs to promote existing and new products - This includes : o Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches o Overarching Project Management involving CACI / and Group key functions when needed (Business Units and Service Units) Measure impact of proposed campaigns through a set of KPIs CACI Commercial / Communication material Build CACI Corporate presentation template / tender pitchKnowledgeable in designing innovative end-to-end Product Value Propositions Organised, analytical, dynamic. Excellent verbal and written communication skills Excellent stakeholder engagement skills Strong Microsoft Office skills including Excel, Word, and Power Point
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Head Of Marketing • Dublin