Crm lead

CRM Lead 12-Month Temporary Contract Hybrid (2-3 days onsite) | Dublin 1 We are urgently seeking a seasoned CRM Lead for a highly regarded national organisationon a 12-month fixed-term contract covering a maternity leave contract.

About the Role Reporting to the Director of CX & Marketing, you will build upon a well-established foundation to refine and lead the customer engagement approach.

Your focus will be on collaborating closely with technology teams to harness data and insights, developing a unified customer view that drives more targeted, personalised CRM campaigns.

Youll lead the CRM function, ensuring data-driven decisions are embedded across campaigns and programmes.

Managing the CRM budget and aligning strategies with broader business goals will also be part of your remit.

Why Join? Competitive salary and comprehensive benefits package Hybrid working arrangement in a central Dublin 1 location Be part of an organisation undergoing major transformation with a customer-centric focus Join a motivated and supportive team culture Access to wellbeing initiatives and employee support programmes Key Responsibilities Enhance the existing customer engagement strategy to fuel brand growth, attract new clients, increase product adoption, and retain loyal customers Lead the development of a Single Customer View by working cross-functionally, supporting both B2 B and B2 C segments Design and implement customer contact strategies focused on retention marketing to boost purchase frequency and value Oversee multi-channel engagement platforms including email, SMS, push notifications, direct mail, and outbound calls Utilise predictive analytics to optimise CRM campaigns using integrated internal and external data sources Own retention and cross-sell sales metrics, particularly within the retail segment Lead and develop a small CRM team Champion company values through everyday work and interactions Who Were Looking For At least 5 years experience in a senior CRM or customer loyalty role, ideally within telecommunications, financial services, utilities, or another regulated sector Strong experience with marketing automation platforms (e.g., Oracle Eloqua, Microsoft Dynamics, Adobe) and multi-channel communication methods Sound knowledge of data protection and marketing regulations including GDPR and e-Privacy Directive Proactive, self-driven with excellent project management and stakeholder collaboration skills Hands-on experience partnering with technology or data teams to build unified customer data platforms Curiosity about emerging technologies such as AI and how they can be leveraged in CRM Strong understanding of customer retention value drivers and demonstrated empathy for customers Experience with Google Analytics is a plus This position is ideal for a senior-level CRM or Customer Loyalty professional with a background in telecommunications, financial services, utilities, or other heavily regulated industries.

You will play a pivotal role in advancing the companys customer engagement strategy during a key period of transformation.

This is an urgent fill position.

So, if you have a passion for driving impactful CRM strategies in a regulated environment, we would love to hear from you.

Please send your CV to ine in Lex Consultancy.

Please note only candidates that match the minimum job requirements above will be contacted for this role.

Skills : CRM Lead CRM Manager Customer Loyalty Manager