Freelancer
Remote
Job Description
We are looking for a freelancer with experience in Google Analytics to help us improve the performance of our website and our partners, by monitoring and analyzing relevant data.
Responsibilities :
Configuring and managing Google Analytics accounts for our website and partners.
Monitoring and analyzing traffic and user behavior on multiple platforms.
Setting up and tracking goals, events and conversions.
Data-driven website optimization to improve overall performance.
Creating periodic reports and providing actionable recommendations for us and our partners.
Integrating Google Analytics with other platforms and tools (Google Tag Manager, etc.).
Requirements :
Demonstrated experience in Google Analytics (configuration, analysis, reports).
Advanced knowledge of Google Tag Manager.
Ability to interpret data and provide concrete solutions for optimization.
Experience in setting goals and tracking events.
Excellent communication and report creation skills.
Ability to work independently and meet deadlines.
Preferences :
Experience in conversion optimization (CRO).
Familiarity with other web analytics tools (Hotjar, SEMrush, etc.).
Advanced knowledge of Google Analytics 4 (GA4).
Experience in analyzing conversion funnels and user journeys.
Ability to work with Google Data Studio to visualize data and create custom reports.
Advanced knowledge in setting up and optimizing e-commerce tracking in Google Analytics.
Experience in integrating Google Analytics with CRMs and other digital marketing platforms.
Experience in implementing and managing advanced tracking (Enhanced Ecommerce, cross-domain tracking, multi-device tracking).
Long-term collaboration, depending on performance.
Flexible schedule and the possibility of working remotely.
Varied projects and professional development opportunities.
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Expert • Dublin, Ireland