Campaign Effectiveness Manager, Dublin

Campaign Effectiveness Manager, DublinCampaign Effectiveness Manager - Dublin.

Location / Office Policy : Molesworth Street / Hybrid

• Do you love analytics, data analysis and using data to make our customers lives better.
• Do you want to be part of a customer-centric team dedicated to transforming how we engage and serve our customers.
• Do you like collaborating with cross functional teams and driving change through strong stakeholder management and influencing oues?
• Are youfortable leading a team of analysts who will play a pivotal role in improving our campaigns for customers.

What is the Role :

The Campaign Effectiveness Manager plays a key role in ensuring the success of customer base management initiatives by evaluating, optimising, andmunicating the impact of direct marketing campaigns. This individual will function as the bridge between customer base management, analytics, andmercial teams-delivering actionable insights to drive retention, cross-sell, upsell, and customer loyalty across the existing customer base.

Key accountabilities :

What you Will Bring :

Why work for AIB?

We aremitted to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include.

Please click here for further information about AIB's PACT - Ourmitment to You.

Key Capabilities

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We aremitted to providing reasonable amodations for applicants and employees. Should you have a reasonable amodation request please email the Talent Acquisition team at

Disclaimer :

Unsolicited CV's sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

Application deadline : 7th of July 2025 Job ID 82998