Senior CRM Manager - Salesforce

We’re looking for an experienced and strategic Senior CRM Manager to join our client in Dublin This role offers a unique opportunity to take full ownership of CRM strategy and execution, from campaign planning to automation and loyalty initiatives.

Responsibilities

• Lead the planning and rollout of customer communications across all stages of the player lifecycle.
• Oversee segmentation, messaging, and campaign scheduling to ensure timely and relevant engagement
• Regularly evaluate campaign impact using A / B testing, control groups, and performance metrics.
• Use data-driven insights to refine targeting and communication strategies
• Build and optimize automated marketing journeys that guide players from acquisition through to loyalty and reactivation, using CRM platforms
• Support the development and execution of tailored initiatives for high-value players in collaboration with loyalty and VIP teams.
• Define and track key CRM performance indicators.
• Create dashboards and reports that highlight customer engagement, retention trends, and opportunities for growth.

Experience

LI-LDM