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Campaign Enablement Associate

Campaign Enablement Associate

Bentley SystemsDublin, IE
18 days ago
Job description

Position Summary

Bentley Systems is seeking a digitally savvy and execution-focused Campaign Enablement Associate to help transform our sales team into industry influencers through strategic social selling and professional community-building activities. This role also supports the planning and delivery of sales-led webinars that drive high-converting leads and measurable sales pipeline. The ideal candidate has hands-on experience with B2B social media, digital engagement tactics, and is confident working directly with sales professionals in a dynamic, cross-functional environment.

Your Day-to-Day :

  • Coach and enable sales colleagues to grow high-impact LinkedIn profiles and build engaged online communities.
  • Support the development and rollout of social selling campaigns : create post templates, messaging calendars, and engagement strategies.
  • Assist in planning, promoting, and executing sales-led webinars—including logistics, speaker coordination, campaign promotion, attendee follow-ups, and CRM lead routing.
  • Track and report on key performance metrics for social selling and webinars (, engagement, MQLs, pipeline contribution).
  • Create and maintain playbooks, templates, and concise training materials on social selling and digital influence best practices.
  • Collaborate with sales and marketing to align on messaging, personas, content strategy, and influencer tactics.
  • Ensure smooth internal coordination across teams and platforms for campaigns and webinars.
  • Repurpose content into formats suitable for social media posts, nurturing emails, and LinkedIn engagement.
  • Stay current with digital selling trends, social platform updates, B2B engagement strategies, and B2B influencer marketing techniques —and provide actionable insights.

What You Bring to The Team :

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work / training experience.
  • 2+ years of experience in digital marketing, sales enablement, or social media coordination in a B2B context.
  • Experience coaching individuals or teams on building an online presence and using content to grow influence.
  • Excellent writing skills with the ability to craft compelling, authentic social copy.
  • Proficient with tools such as LinkedIn (including Sales Navigator), Cognism, Salesforce, Salesloft, ON24, and Marketo.
  • Strong communication and collaboration skills, with the ability to clearly present enablement concepts.
  • Detail-oriented, resourceful, and comfortable managing multiple projects in a fast-paced environment.
  • Creative and proactive mindset with a strong interest in digital engagement, social selling, and community building.
  • Creative thinker with a collaborative mindset and a strong sense of initiative.
  • Confidence in presenting ideas and leading workshops or training sessions.
  • Bonus : Experience supporting webinars, LinkedIn Live, or community engagement activities.

    • What We Offer :

  • A great Team and culture – please see our Recruitment Video.
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
  • Competitive Salary and benefits.
  • The opportunity to work within a global and diverse international team.
  • A supportive and collaborative environment.
  • Colleague Recognition Awards.
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    Associate Associate • Dublin, IE