Senior Analyst - Marketing Strategy & Technical Analytics

Job Title : Senior Analyst, Marketing Strategy & Performance - Technical Analytics (Contractor) Department : Strategy & Operations - Performance Function, Global Field Marketing (GFM) About the Role : We are seeking a highly skilled Senior Analyst with a strong foundation in data engineering best practices to join our Global Marketing Strategy & Performance team. This role is pivotal in co-leading the development of a Single Source of Truth (SSOT) reporting and insights framework for Global Field Marketing (GFM). You'll collaborate closely with cross-functional teams to design unified datasets, build interactive dashboards, and create standardised scorecards that drive strategic decision-making. This is more than a support role-you'll be a key partner and co-lead, shaping the direction of the SSOT initiative. Your expertise in Tableau, SQL, and data engineering will be essential in building scalable, efficient, and insightful reporting solutions. Key Responsibilities : Lead the development and execution of the SSOT framework, applying data engineering principles to ensure scalability and accuracy. Consolidate and integrate data from multiple marketing systems into unified datasets using best-in-class data practices. Write and optimise advanced SQL queries (including dbt) for data extraction, transformation, and analysis, with a focus on performance and efficiency. Design and build automated, interactive Tableau dashboards that enhance data accessibility and visual storytelling. Collaborate with the SSOT development team on technical planning, implementation, and decision-making. Own and execute tasks on the SSOT roadmap, including data workflows and scorecard development. Develop standardised performance scorecards based on defined templates to ensure consistency and usability. Proactively identify and resolve data issues using structured, process-oriented approaches. Contribute to documentation and best practices for Tableau, SQL, and SSOT methodologies. Provide technical guidance and support to team members, sharing insights and collaborating on solutions. Required Skills & Experience : 4-6+ years in Marketing Analytics, Business Intelligence, or a similar data-focused role with a strong emphasis on data visualisation and engineering. Expert-level Tableau skills for dashboard development, automation, and complex visualisations. Advanced SQL proficiency, including experience with dbt and Snowflake. Proven ability to consolidate and integrate data from multiple sources using sound data management principles. Solid understanding of data warehousing, data modelling, ETL processes, and project management. Strong analytical and problem-solving skills with a proactive, detail-oriented mindset. Excellent communication and collaboration skills to work effectively with cross-functional teams. Demonstrated experience in leading projects and developing dynamic reporting templates and scorecards. Bachelor's degree in Computer Science, Information Systems, Statistics, Business Analytics, or a related field. Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided. Skills : Data Eng Snowflake Scorecards & Quality Assurance