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SEO Manager

SEO Manager

CplDublin
30+ days ago
Job description

SEO Manager – Local & Technical Focus

Location : Dublin (Hybrid)

Contract : Full-time, Permanent

A dynamic and growing organisation in the fuel & retail sector is seeking a SEO Manager . This is a fantastic opportunity for a strategic and technically skilled SEO professional to take ownership of local and group-level SEO initiatives and play a pivotal role in enhancing digital visibility across multiple brands and sites.

Key Responsibilities

Local SEO Strategy & Execution :

  • Develop and implement a robust local SEO strategy across all brand site listings.
  • Manage and optimise listings across maps, search engines, voice assistants, directories, and more.
  • Ensure consistency of business information across all platforms.
  • Conduct in-depth local keyword research aligned with business goals.
  • Leverage platforms such as Yext or similar for scalable local SEO management.

Group Website & Technical SEO :

  • Lead technical SEO efforts across group websites, including audits, crawlability, URL structures, metadata, etc.
  • Collaborate cross-functionally with marketing, customer care, operations, and brand teams.
  • Support backlink building and content strategy to drive organic growth.
  • Keep websites optimised for core web vitals and search engine best practices.

    • SEO Strategy Development & Oversight :

  • Stay current with emerging SEO trends, tools, and algorithms.
  • Manage external SEO agencies and ensure deliverables align with internal goals.
  • Analyse SEO campaign effectiveness and identify new growth opportunities.

    • Reporting & Insights :

  • Use tools such as Google Analytics, Search Console, SEMrush, Moz, etc. to track, report, and optimise performance.
  • Monitor competitor activity and keyword positioning.
  • Provide regular updates and strategic recommendations to senior stakeholders.
  • Evaluate the impact of SEO strategies on both online traffic and in-store footfall.

    • Ideal Candidate Profile

    Essential Technical Skills & Experience :

  • 4+ years in a digital or SEO-focused role.
  • Strong understanding of local SEO principles and best practices.
  • Proficiency in SEO tools like SEMrush, Moz, Screaming Frog, Yext, etc.
  • Hands-on experience with Google Analytics , Search Console , Google My Business , and Apple Business Connect .
  • Technical knowledge of HTML , CSS , and general website architecture.
  • Experience managing SEO in competitive sectors such as ecommerce, hospitality, or retail.
  • Familiarity with SEO for voice-activated platforms (e.g., Alexa, Siri).

    • Desirable Attributes :

  • Detail-oriented with strong organisational and planning abilities.
  • Analytical mindset with strong problem-solving skills.
  • Ability to adapt in a fast-paced, evolving environment.
  • Comfortable working independently and as part of a collaborative team.
  • Willingness to travel on occasion if required.

    • Get in Touch!

    For further information please contact

    CplOS25

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