We are now looking for a Marketing Acquisition Growth Lead to join the Staycity Group.
We are looking for a performance-driven strategist to take accelerate Staycity Group’s direct-booking growth ambitions by setting the paid-media vision, orchestrating all paid media channels—search, metasearch, social ads and retargeting, and optimising all efforts to maximise ROAS and direct-booking share.
You will translate commercial goals into an agile acquisition roadmap that prioritises profitability, tests new channels and markets, and continually sharpens our competitive edge. You will blend performance marketing experience with forward thinking strategy to design – and continually optimise – plans to turn potential guests into happy bookers.
Your success will be measured by compounding growth in paid traffic, efficient spend, sustainable ROAS, and the share of revenue that flows through our own web channels.
Benefits :
- Paid Maternity, Surrogacy, Adoptive & Paternity leave
- Health and Dental Insurance
- Pension
- 27 days annual leave & 2 volunteer days
- Annual bonus
- Support for you and your family when you need it with our Employee Assistance Program
- Staff rates : From €25 per night - Overnight stays for you, and your family and friends
Key responsibilities
Growth strategy & road mapping : Craft a rolling 12- to 18-month paid-growth blueprint for each brand that links media spend to revenue targets, channel mix, and customer-lifetime value. Guide and set relevant KPIs focused on growing direct web share
Market & trend insights :
Focus on trend and growth analysis within the sector, continually implementing new tactics and strategiesIdentify, and plan for, opportunities in new geographical markets as well as any potential new channelsMonitor AI-driven search experiences and emerging traveller behaviours.Produce regular ‘future of performance media’ documents and prioritisation recommendation briefings for leadership.Budget strategy & management – plan budget scenarios with strategic guidelines for optimisation.Reporting & forecasting : Own the paid funnel dashboard, monthly forecast vs. budget, and as well as attribution modelling in concert with Analytics. Provide and present reports and forecasts regularly to senior stakeholdersUnified paid strategy – allocate budget dynamically across Google Ads, Hotel Ads, Meta / Facebook, TikTok, display and affiliate placements, optimising to CPA & ROAS goalsAlways-on optimisation – run bid strategies, audience tests, creative multivariates; respond in real time to market demand and algorithm updatesMetasearch leadership – own CPC and commission bidding on TripAdvisor, Trivago, Kayak etc.; exploit price-parity insights to win direct bookingsDevelop and support B2B strategy – Identify opportunities and develop a plan to support B2B opportunitiesAgency & tool management – brief and QA external partners for day-to-day ops while keeping strategic decisions in-houseLanding-page alignment – collaborate with Organic Growth Lead and CRO specialist to ensure ad destination pages convert and support shared keyword clustersEssential experience & skills
6-8 yrs multi-channel performance marketing in travel / e-commerceProven experience in scenario-based planning creating multiple channel-mix scenarios to inform proactive engagement, budget planning and conversion ratesGeographic portfolio management that plans for dynamic nuances in local marketsB2B integration, enablement and sales generationProven experience of successful marketing reactive strategies and plansInsight and strategy leadership that includes reporting, presenting and cross-functional collaborationExpert user of Google Ads (incl. PMAX & Hotel Ads), Meta Ads Manager, TikTok Ads,Advanced Excel / Sheets & BI skills; familiarity with MMM or data-driven attribution modelsTrack record of managing >1 m budgets and delivering double-digit ROAS
Strong stakeholder management and experience directing agencies / freelancersDesirable
Experience with Meta Search bidding (Tripadvisor, Trivago, XX), OTA bidding programs (Booking.com Ads, Expedia TravelAds)Power BI, SQL or Python for deeper analyticsStart your Staycity Group journey today! Take the leap and click "apply" now!
