Campaign Tagging Lead

We are seeking a Team Lead for our Campaign Tagging team with expertise in campaign tagging, UTM link metrics, and tagging strategy implementation.

This senior role requires strong leadership, team management, and cross-functional collaboration.

To succeed in the role, you should be proficient in tagging tools like Claravine and have a solid understanding of marketing channels.

About the RoleKey Responsibilities : Develop and implement advanced tagging strategies to measure and optimize campaign performance while ensuring consistent tracking methods across all marketing channels.Lead and mentor the campaign tagging team, fostering professional growth and continuous improvement.Act as Deputy Product Owner, prioritizing product features and aligning tagging strategies with business goals.Train teams, agencies, and external partners on tagging best practices, including Claravine, to facilitate effective workflows.Generate and manage UTM codes across all marketing channels to capture detailed visitor metrics using platforms like Google Analytics, ensuring compliance with best practices.Oversee quality assurance checks for email proof copies related to SFMC, HQE, and RTE campaigns, troubleshooting issues to minimize disruptions.Collaborate with agencies and vendors to align campaign tagging requirements and ensure smooth execution of tagging workflows.

Utilize marketing automation tools (SFMC / HQE, RTE, third-party emails) to deploy campaigns and improve channel effectiveness.Manage multiple projects, ensuring timelines, resources, and deliverables meet high-quality standards while streamlining campaign setups.Qualifications : 8+ years of experience in Campaign or media program management.Proven experience in campaign tagging and UTM link metrics, with proficiency in tools like Claravine.Proven track record of implementing tagging strategies across various marketing channels.Strong understanding of marketing campaign setup processes and best practices.Strong leadership & team management skills.Detail-oriented with a passion for accuracy and integrity.Strategic thinker with a focus on delivering results.Excellent communication skills with the ability to present ideas and train cross-functional teams and stakeholders.Why Novartis : Helping people with disease and their families takes more than innovative science.

It takes a community of smart, passionate people like you.

Collaborating, supporting and inspiring each other.

Combining to achieve breakthroughs that change patients' lives.

Ready to create a brighter future together?

Join our Novartis Network : Not the right Novartis role for you?

Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up.

IE02 (FCRS = IE002) Novartis Ireland Ltd

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

J-18808-Ljbffr