Digital Marketing Executive

Your new company

Your new company is a well-established and growing company in the financial services sector, offering tailored insurance and advisory solutions to a diverse range of clients across Ireland. Their focus is on delivering high-quality, customer-centric services that support individuals, businesses, and community organisations in managing risk and planning for the future.

With a strong reputation for integrity and innovation, they operate in a fast-paced, collaborative environment where every team member plays a vital role in their success. Your new company culture values initiative and creativity.

Your new role

Your new company is looking for a Digital Marketing Executive to join their team. They are looking for a self-starter to play a key role in growing the company's core brands.

Your responsibilities

• Drive engagement across social media channels, including responding to customer queries and monitoring reviews.
• Develop and manage LinkedIn content strategy, including videos and visual content creation, and staying informed on industry-related news.
• Create digital assets for advertising and social media using tools such as Canva and Adobe Express.
• Manage and update websites for core brands, optimising customer experience
• Create and manage highly targeted customer email campaigns using Brevo as the primary email marketing platform.
• Manage the CRM database, track the performance of campaigns and provide insights and recommendations to the management team.
• Work closely with media and creative agencies on digital campaigns.
• Collaborate with in-house teams to align digital efforts with customer experience objectives : strong communication skills are desirable.
• Create video content and coordinate the production process.
• Deliver rollout of new digital projects.
• Assist in managing sponsorships and build relationships with key stakeholders.
• Organise promotional events and attend as a representative of the company.
• Act as brand guardian - ensuring all online and offline assets adhere to brand guidelines.
• Work with external agencies to ensure the messaging, tone of voice and style of marketing collateral is on brand and consistent across each core brand.

What you'll need to succeed

Degree in Marketing / Digital Media or equivalent experience.

At least 3+ years' experience in a digital marketing role.

Strong knowledge of digital marketing, SO, SEM, PPC, and social media marketing.

Experience with marketing automation tools and CRM software.

High energy and results orientated with a passion for all things digital.

Ability to work on your own initiative.

Prior experience in the insurance marketing world would be highly advantageous.