Workplace Solutions - Search Engine Optimization Specialist

JP Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. Serving over 1800 corporate clients, from start-ups to multinational corporations, we manage nearly $300 billion in assets for over a million employee participants worldwide. We are a dedicated global team of over 1000 professionals at the forefront of transforming equity compensation worldwide.

We are looking for an SEO specialist that will work with the wider marketing team to increase traffic, drive conversions and contribute to the overall sales and marketing goals of the company. As part of the wider website team, you will collaborate with the Digital Marketing & Content teams and take ownership of our SEO goals across our global, multilingual websites. You understand the importance of quality, authentic SEO practices that deliver positive user experiences.

Responsibilities

• Perform keyword research and competitive analysis
• Take ownership of the localisation and translation strategy of the website and coordinate internal and external stakeholders on same
• Understand and implement technical audits and changes
• Work closely with the creative content team in planning and production of content calendars and guiding them on SEO and keywords that will drive volume and intent
• Devise and execute methods to track, report, analyse and improve SEO performance
• Collaborate with the wider marketing and digital team to understand customer journeys and drive meaningful traffic that will boost conversions
• Collaborate with developers and product teams to implement necessary features and changes
• Develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and / or internal stakeholders
• Keep up-to-date with latest SEO strategies and algorithm changes

Requirements